Why Your Business Needs SEO to Survive
The world is going digital. Looking around, all you see are people glued to screens. As such, it is important for your business to be where your consumers can find them. Thus, the need to have a digital marketing plan in place for your business. We at Online Marketing DIY are Nebraska digital marketing consultants who help companies make this transition to digital seamlessly.
SEO is one of the best performing online marketing services
. Statistics show that 93% of any online experience begins with the use of search engines. The four reasons why your business needs effective SEO to survive in the market are:
SEO Provides Brand Credibility
Consumers have more information on their fingertips than ever before. It has been shown that 81% of potential clients will carry out an online search before purchasing from a business.
Not having an effective SEO strategy is guaranteed to lose your business credibility since consumers do not trust companies whose information they cannot find readily. Losing brand credibility will chase away potential clients who are crucial to survival.
SEO Increases Traffic
Appearing on the second page of Google may seem to be an achievement. However, 75% of searchers never go to the second page. This means an effective online marketing strategy is crucial for your business.
Using proven SEO tactics guarantees that your business receives large traffic by appearing on the front page of google. By continually appearing in your target searches, the chances of them clicking on your website increase dramatically.
Further, since they have seen your online presence is wide, they are more likely to buy your products and services.
SEO Helps You Understand Your Clients
One of the key advantages of online marketing for small business is the massive amount of data they can provide on consumer behavior. Using tools such as Google Analytics, it is possible to gather data on how the clients behave while online.
The data includes, but is not limited to; the language clients use while looking for the services and goods, the areas they occupy, the time of day they are active, the technology they use among many other insights. These are crucial to marketing to these clients.
SEO Gives Excellent ROI
Of all the internet marketing services that are available, SEO gives arguably the best ROI. This is because it markets to people who are already looking for your companies goods and services.
Thus, all a company is left to do with the leads generated from online marketing is to prove to the searchers that they are the best company to provide the goods or service being searched for.
Compare this to the blanket targeting that traditional marketing achieved. SEO is far more efficient and is far more affordable for small businesses that have a small marketing budget.
As a small business, all you want to concentrate on creating quality products for clients. Let us take the online marketing burden off your plate so you can do what you do best.
Here at Online Marketing DIY, we help craft small business digital marketing plans that deliver consistent results for our clients. We are the top Nebraska digital marketing consultants whose digital marketing services, e.g., SEO have won awards because we focus on results.