9 Hot Tips For High Value Website Backlink Creation


One of the biggest challenges to being successful at Online Marketing is getting relevant and targeted traffic to your sales funnel or other relevant business pages. Creating relevant and powerful website backlinks is crucial to getting organic search traffic. Following the tips in this extensive article will propel your website in the organic rankings over time.

5 Rules to Creating Valuable Website Backlinks

If you follow these 5 rules for creating Website Backlinks, you will watch your site’s organic traffic climb every month.

1. Keep It Relevant

Relevancy is the most important criteria for effective link acquisition.

I have never, repeat never, had a site penalized that had a 100% relevant tier one of backlinks.

Google bases “relevancy” on these three things:

  1. The general content “theme” of the linking domain
  2. The content on the linking page
  3. The relevancy of the backlinks hitting the domain

To see a site’s link relevancy use Majestic’s Topical Trust Flow Topics.

Website Backlinks - Topical Trust Flow Topics
Topical Trust Flow Topics

2. Let Authority Sites Be Your Friend

The stronger the site, the better the results.

Since Google doesn’t update PageRank anymore, you have to rely on third party metrics.

None of these third party tools are perfect, but they will do the job.

I recommend you analyze opportunities using all available options.

The best link analysis tools are:

3. Focus On Real Websites (With Real Traffic)

Getting backlinks from sites with real traffic is another way to solidify your tier one.

These are the hardest backlinks to get but are also the most rewarding.

Since you will never know the exact traffic data of a site without getting in their analytics, you will need to use SEM Rush.

4. Distribute Your Anchor Text Intelligently

Distributing your backlink anchor text recklessly can hurt you twofold.

First, wrong anchor text distribution will inhibit your site from ranking. Last and most important, aggressive anchor text can land you a penalty.

As a general rule of thumb aim to keep your exact match anchor text below 1%.

The majority of your anchor text should be branded or naked link anchors.

Here’s an example:


5. Let Your Backlinks Live in Clean Neighborhoods

Focus your efforts on getting Website Backlinks from sites that have high standards.

If they are linking out to scammy industries, then you do not want your link to live there.

Examine every prospective website and ask:

  • What are they linking out to?
  • Are the outbound links relevant?
  • Are the outbound links going to respected, trusted sites?

If you see viagra or gambling or anything of that nature, then avoid that website.

You now know what a squeaky clean link profile looks like.

Now let me explain what backlinks you should NEVER use on tier one.

Avoid These Backlinks on Tier One

There are certain Website Backlinks that should never touch your site.

If you decide to use these backlinks, just know that your risk for a penalty is much greater.

I have seen websites get penalties for using these backlinks.

I’m telling you that because I don’t want you to think I’m guessing.

It is a FACT that these Website Backlinks can land you a manual or algorithmic penalty.

(Almost) Everything That’s Irrelevant

Your tier one should be a wall of relevancy surrounding your site. I said “almost” every link should be relevant because there are some situations when pure relevancy isn’t a must.

More on this in a second.

Public Networks

You can go on almost any SEO forum and buy backlinks on public networks. These networks will often advertise their service as “private blog networks”. But that’s a lie.

Once you are advertising a network, it is no longer private.

Throughout Googles short history, it has gone out of its way to smash public networks. After that, they go out and destroy every website that is using these networks.

It’s easy for Google to spot these networks because:

A) there are an excessive amount of outbound links (typically 25-50+) on the homepage: homepages on REAL websites don’t have a ridiculous amount of outbound links on the homepage.

B) the outbound links are completely irrelevant to each other: there will be links going to gambling sites, SEO sites, fitness sites, etc. It doesn’t make any sense.

C) the content for each post is thin (only 250-300 words): Google’s Panda algorithm hates thin content.

D) you can run, but you can’t hide: some networks will attempt to block Ahrefs and Majestic crawlers, but its actually a footprint. On the other hand, networks that don’t block crawlers will likely get reported to Google because of an angry competitor. It’s a lose-lose situation.

DoFollow Blog Comments

These are some of the cheapest Website Backlinks you can buy. They are also the perfect recipe for landing a penalty.

Large amounts of outbound links + irrelevant links + outbound links going to “bad neighborhoods” (gambling, pharma, porn, etc.) = a toxic backlink

Remember link building rule #5?

You don’t want your link to live in this environment.

Sidebar, Footer Backlinks

I’ll admit that sidebar and footer backlinks can work, but they are also risky.

Standalone links look like paid backlinks and you know how Google feels about those.

Vendors that sell these Website Backlinks are also selling them to other websites. Most of these website will be irrelevant to yours. That’s because these vendors rarely turn down money.

As a reminder:

You don’t want your link to live with irrelevant or “bad neighborhood” links.

One more important note about sidebar/footer backlinks:

These links are almost always sitewide links.

This can destroy your site if you are using a keyword-rich anchor text.

It will wreck your anchor text profile.

I know web designers, marketing companies, and web hosting companies love footer backlinks.

So, if you do decide to use them, I recommend you use branded anchor text.

There is one exception to this rule:

If you can manipulate the code so that your link only shows on the homepage (where most of a site authority resides).

If you are using WordPress, you can use this Restrict Widgets plugin.

Automated Backlinks

As a general rule of thumb, you should avoid automated link building tools on tier one.

Some of these softwares include GSA, Ultimate Demon, and SENuke.

These softwares leverage spammed platforms and will likely land your site a penalty.

You now know what links you need to avoid like the plague.

Now let me show you how to preserve your site’s authority.

4 Quick Wins to Grow Your Site’s Authority

Before I jump into “Foundational” Website Backlinks, I want to show you how to boost your site’s authority. Remember, the purpose of link acquisition to build the authority of your site.

The more authoritative your site is, the easier it is to rank for keywords.

1. Fix Broken External Links

Remember, every external link you place on your site leaks authority.

That’s why it’s important to audit your site (here’s an SEO audit checklist) to find broken external links.

This applies to both external links in your content and in the comment section.

To find broken links use one or all the following:

  • Screaming Frog SEO Spider
  • Siteliner
  • Google Search Console
  • Ahrefs

2. Reclaim Lost Link Juice (404 Link Reclamation)

404 link reclamation is at the top of the list because it is the easiest.

To find all 404 errors on your site use Google Search Console or Screaming Frog.

If you find 404 errors, run the pages through a bulk check on Ahrefs or Majestic.

I recommend doing both just in case you miss some links.

When you find pages with link equity, you must 301 redirect them to a relevant page on the site or to your homepage.

3. Find and Fix Redirect Chains

Sometimes the most obvious solutions are right in front of your face. Redirect chains are another simple problem that can boost your site’s authority once fixed.

This is what a redirect chain looks like:

Do you see the problem with this picture?

The problem is that “Page B” is acting as a buffer between “Page A” and the final destination “Page C”.

This technical issue is robbing “Page C” of authority.

To fix this you need to 301 redirect “Page A” to “Page C” like so:

By fixing a redirect chain you will send authority/link equity directly to the page.

That is more effective than making the link equity pass through a buffer.

Use Screaming Frog SEO Spider to find redirect chains.

4. Change 302s to 301s

302s redirects block authority flow and could be stealing authority from your site. Identify all 302 redirects on and off your site, and change them to 301s. Once again, use Screaming Frog to find 302s.

You now know how to improve your site’s authority without building new Website Backlinks.

Now it’s time to learn how to build foundational backlinks.

How to Build “Foundational” Backlinks

“Foundational” backlinks improve your site’s TrustRank.

The more “trustworthy” your site is, the better you will perform in the search engines.

The Foundational backlinks will create a layer of trust around your site. That’s because you will be using nothing but unoptimized, branded backlinks on authority sites.

We use this exact approach with every client we take on and it works extremely well.

Important note:

You should only use naked link or branded anchors for foundational backlinks.

Social Media

The first thing you need to do is secure all your social media properties.

At the very minimum, your business should have:

You don’t have to actively market on these platforms, but it certainly wouldn’t hurt.

For example, my social media manager decided that Facebook was our best social media platform based on referral traffic and engagement.

That’s why we are all-in on Facebook and not as active on the other platforms. Choose what platforms work best for your business.


Business Listings/Citations

Google values business listings so much that it is apart of the local search algorithm.

This should be more than enough for you to use them for ANY SEO campaign.

The cool part about listings is that about 50% of them give you a DoFollow, unoptimized link.

Business citations are a perfect way to build a foundation of trust around your site.

Remember earlier when I said that not all Website Backlinks hitting your site need to be 100% relevant?

I was referring to business listings and social media profiles.

Google trusts these platforms and is well aware that all types of businesses will be using them.

In a sense, they get a pass for not being relevant.


Niche-Targeted Directories

While most directories are pretty much worthless, there are some diamonds in the rough.

Niche-targeted directories offer both a relevant and DoFollow link.

As you know, backlinks with both of these characteristics are hard to come by.

Use these search strings in Google to find niche directories:

  • NICHE + Directory (Example: “fitness + directory”)
  • NICHE directories
  • NICHE + “submit site”

Geo-Targeted Directories

Geo-targeted directories are a must-have link source for local businesses.

Here are some search strings you can use to find geo-targeted directories:
city + directory
directory + city
submit my site + city
niche + city + directory
city + directories

Niche Relevant Blog Comments

I’m always amazed why so many SEOs skip out on niche relevant blog comments. Too many SEOs neglect them because of the dreaded NoFollow tag.

I highly recommend you don’t neglect them.

My agency uses niche relevant blog comments to:

A) create a layer of relevancy around our client’s site

B) improve to the ratio of DoFollow and NoFollow backlinks

C) diversify our anchors in a meaningful way

D) sometimes get small amounts of referral traffic

Back in 2013, I was the first person comment on one of Brian’s article:

This one comment has sent my site 143 visitors since:

E) build a relationship with the blogger that you could leverage for backlinks in the future.

This is most important and where most SEOs mess up.

Don’t go to a top blog and write a “me too” comment or something general/useless.

This doesn’t build relationships.

You have to contribute to the blog in a meaningful way.

Most important:

You have to give VALUE.

This doesn’t mean you need to write a five paragraph essay.

In fact, I advise against that.

Focus on one point and leave a concise, well-thought out comment.

Niche Relevant Forum Backlinks

Participating on industry forums is an excellent way to build brand recognition.

And if you do it right, you will drive some relevant referral traffic to your website.

Here is the traffic the the website has sent my site since 2014:

This is referral traffic coming from 18 different threads in the forum.

Forum members have linked to my content, but it wouldn’t be hard to orchestrate it if you are creative.

There aren’t many forums that allow signature backlinks, but many still allow profile backlinks. These profile backlinks are valuable because they are relevant and DoFollow in most cases.

To get the most out of your forum profile backlinks, I’m going to show you some quick techniques.

1. Prospect for relevant forums

Use the following search strings in Google to find forums:

  • forum + NICHE
  • NICHE + forum

2. Take time to fill out your profile

Since your link will likely be a naked link, you need to leverage co-occurrence.

Co-occurrence is when your websites target keyword phrase is near to your link.

Just write a legitimate profile description and make sure to toss in your main keyword.

3. Understand the forum “personality” / etiquette

Every forum is different and you need to learn how each operates.

Some tolerate a little self-promotion while others will ban you for it.

Scan through the forum and see if members are sharing links in threads.

4. Increase your post count & start adding friends

The more posts/friends you have, the more trust you build on the forum. Also, more connections send more internal links back to your profile page.

This will slowly build the authority of your profile page.

5. Start a thread

Starting well-thought-out threads is a great way to build credibility on the forum.

Okay, now you might be asking what’s the point of doing all this?

The goal is to increase the amount of internal links hitting your profile page.

This leverages the forums authority. As a result it will increase the authority of your profile page hosting your link.

The second goal of all this work is so you can become a part of the forum community and so that members trust you more.

If you have a good reputation on the forum, you can share your content without getting flamed or banned.

You now know what it takes to build a solid foundation of backlinks. Now it’s time to get into what I like to call “Power” backlinks.

Power Backlinks

“Power” backlinks will accelerate your results because:

A) they are the most relevant and

B) they are the most authoritative

Content-Driven Approach

As hard as it is to produce quality content, there is no better way to drive quality Website Backlinks to a site.

There are only three things you have to do with a content-driven approach:

  1. Find the right keywords to target
  2. Create a great piece of content around that keyword
  3. Promote the content (social and backlinks)

When you create quality content, you are creating ASSETS for your business.

No matter what Google does, it can never take away your content.

You need to approach link building with a long-term mindset in 2016 and beyond.

I use the investing analogy pretty often, but it’s true for SEO.

There is a compound effect of producing and promoting content on a consistent basis.

Keep in mind:

The following tactics are effective without content.

But you will get even better results if you build links to strong content assets.

Editorial Backlinks

For a link to be “editorial” you can’t have access to the site and your link must pass editorial review. Google values editorial backlinks more than any other type of link.

Sadly, getting these backlinks are challenging.

First, you have to build relationships with bloggers in your industry. Second, you likely need to produce quality content to get natural backlinks.

My agency has acquired thousands of high-quality editorial backlinks at this point. We can get these backlinks because we have built relationships and have the connections.

Niche Relevant Guest Posts

Guest posts are effective in two ways. First, if you contribute lots of value, it will build your authority in the space. Second, your guest post can send relevant referral traffic to your website.

Keep in mind that Google frowns upon spammy guest posting. That means you need to focus your efforts on producing a valuable guest post. If you give value, then there is nothing wrong with injecting backlinks to your site.

To get the most out of your guest posts, you need to get contextual links. Contextual links are far more powerful than author byline links.

That’s the cool thing about our blogger outreach service. Since we write the content in a ghost writing format, we place your links within the meat of the article. That way, it looks like a genuine recommendation for your website.

If you want to DIY it up, then use these search queries to find opportunities:

NICHE + “guest post”
NICHE + “contribute to”
NICHE + “write for us”
NICHE + “contributors”
NICHE + “guest writer”
NICHE + “guest post guidelines”

The Merger Technique

The Merger Technique is the process of finding a relevant expired domain and 301 redirecting it to your site.

The concept is simple:

You just acquired a relevant business and want to redirect to your mother company.

The key is for the expired domain to be 100% relevant.

These domains are harder to come by, but it is well worth it when you find one.

Resource Pages

This is an oldie, but a goodie.

Although SEO’s have abused this strategy, there are still some diamonds in the rough.

Once you find the pages, it’s best to see if there are any broken links on the page.

Use the Check My Link plugin.

You can use this as leverage when reaching out.

If there are no broken links, then you will need a strong content asset. Otherwise, you will likely get denied.

The White Alternative to PBNs

Instead of buying an expired domain and rebuilding it, you are going to:

find an expired domain

scrape its Website Backlinks

You will then reach out and let the linkers know they are looking to a dead resource.

If the expired domain is relevant, you can ask the linker to replace the dead link with your site.

To improve your success rate, suggest 2-3 quality resources (including yours).

You can also recreate the original content if it’s relevant. This is obvious, but the content must better than the original.

Reach out and let the linker know about the new, revised piece of content.

This strategy requires more time and effort, but you get more link placements.

Grey Hat Backlinks

I stay away from grey hat techniques at this point, but I did live in this world for a long time.

NOTE: if you take the grey hat route, you are increasing the likelihood of getting a penalty.

None of these tactics are safe and I have seen websites get manual penalties using each of them.

If there is so much risk, then why am I showing you?

The reason is because many of these techniques work well.

These techniques are best for people:

  • Who have a high risk tolerance
  • Who want to rank without creating great content
  • Who don’t care if their site gets penalized

If you have a low risk tolerance then you have two options:

A) avoid these backlinks altogether or B) use them on tier two to boost your tier one backlinks.

Leverage Relevant Expired Domains

If you are going to create a PBN, then you might as well do it right.

Don’t just buy any expired domain.

Try to find domains that have relevant Topical Trust Flow Topics to your niche.

This won’t always be possible, but it’s worth the patience.

Getting a link from one relevant domain is more powerful than several irrelevant domains.

Here are my favorite tools for finding expired domains:

Some other options include: ExpiredDomains.net and Moonsy.

Web 2.0s

Creating web 2.0s on sites like Tumblr, Weebly, and WordPress.com is an old grey hat strategy that still works. Just be careful because it can land you a penalty. I have gotten manual actions removed from clients because of web 2.0 backlinks.

I recommend you avoid using these backlinks on tier one.

Read The Art of The Super Web 2.0 to learn how to build them correctly.


Via How to Build Backlinks in 2016

Here are 130+ High Domain Authority Sites To Get Valuable Website Backlinks

01. List of High DA Sites for Backlinks from General Niche

URLs Domain Authority Dofollow /Nofollow
http://www.ireport.cnn.com 100 No follow
http://www.voices.yahoo.com 100 Do follow
http://www.huffingtonpost.com/ 97 Do follow
http://www.slashdot.org 95 Do follow
http://www.newsvine.com 94 Do follow
http://www.change.org 92 No follow
http://www.buzzfeed.com/ 92 No follow
http://www.Examiner.com 91 No follow
http://www.dailykos.com 90 Do follow
http://www.instructables.com 90 No follow
http://www.storify.com 90 No follow
http://www.alameda.patch.com 89 No follow
http://www.purevolume.com 85 No follow
http://www.luckymag.com 82 Do follow
http://www.rebelmouse.com 82 Do follow
http://www.medium.com 82 No follow
http://www.theepochtimes.com/ 80 No follow
http://www.buzznet.com 79 No follow
http://www.sparkpeople.com 78 Do follow
http://www.kiwibox.com 78 No follow
http://www.linkup.imanet.org 73 Do follow
http://www.bubblews.com 68 No follow
http://www.ourmidland.com 64 Do follow
http://www.victoriaadvocate.com 62 Do follow
http://www.realitysandwich.com/ 60 Do follow
http://www.sportsblog.com 55 Do follow
http://www.trainingzone.co.uk 54 Do follow
http://www.storeboard.com 48 Do follow
http://www.lerablog.org 48 No follow
http://www.paramuspost.com 47 Do follow
http://www.groundreport.com/ 46 Do follow
http://www.nat-ti.com 43 No follow
http://www.broowaha.com 43 Do follow
http://www.rockdalenews.com 43 Do follow
http://www.sportsrants.com 45 Do follow
http://www.katyperrypurr.com 44 Do follow
http://www.creativetimes.co.uk 44 Do follow
http://www.community.covnews.com/ 42 Do follow
http://www.51ideas.com 41 Do follow
http://www.deer-digest.com 40 Do follow

02. List of High DA Sites for Backlinks from Business Niche

URLs Domain Authority Dofollow /Nofollow
http://www.nationofchange.com 85 Do follow
http://www.benzinga.com 78 Do follow
http://www.customerthink.com 67 Do follow
http://www.business-opportunities.biz/ 67 Do follow
http://www.evancarmichael.com 64 Do follow
http://www.wamda.com 63 Do follow
http://www.savethestudent.org 63 Do follow
http://www.biznik.com 60 Do follow
http://www.accountingweb.co.uk 58 No follow
http://www.knoji.com/ 55 Do follow
http://www.recruitingblogs.com 53 Do follow
http://www.ms-jd.org 52 No follow
http://www.kscripts.com/ 51 Do follow
http://www.exploreb2b.com 42 Do follow
http://www.wamda.com/ 41 Do follow

03. List of High DA Sites for Backlinks from Blogging Niche

URLs Domain Authority Dofollow /Nofollow
http://www.caringbridge.org 86 Do follow
http://www.topofblogs.com 69 Do follow
http://www.authorsden.com 67 Do follow
http://www.blogrollcenter.com 59 Do follow
http://www.superghostblogger.com/ 56 Do follow
http://www.glipho.com/ 40 Do follow

04. List of High DA Sites for Backlinks from Education Niche

URLs Domain Authority Dofollow /Nofollow
http://www.edublogs.org 87 No follow
http://www.academia.edu 85 No follow
http://www.schoolrack.com 60 Do follow
http://www.futureofeducation.com 50 No follow
http://www.community.eflclassroom.com 42 No follow

05. List of High DA Sites for Backlinks from Health and Fitness Niche

URLs Domain Authority Dofollow / Nofollow
http://www.ideafit.com 71 Do follow
http://www.blog.ideafit.com/ 71 Do follow
http://www.wellsphere.com 66 Do follow
http://www.empowher.com 55 Do follow
http://www.healthynewage.com/ 55 Do follow
http://www.fruitnfood.com 54 Do follow
http://www.lensaunders.com/ 51 No follow
http://www.healthncure.net/ 47 Do follow
http://www.medcheck-up.com/ 45 Do follow
http://www.shanestrong.com/ 45 No follow
http://www.medicalmingle.com 41 Do follow
http://www.healthmeup.com 40 Do follow

06. List of High DA Sites for Backlinks from Marketing Niche

URLs Domain Authority Dofollow / Nofollow
http://www.moz.com 93 Do follow
http://www.talent.adweek.com 90 No follow
http://www.hubspot.com 90 Do follow
http://www.socialmediatoday.com/ 86 Do follow
http://www.kissmetrics.com 81 Do follow
http://www.crazyegg.com 79 Do follow
http://www.b2bmarketing.net 56 Do follow
http://www.automotivedigitalmarketing.com 40 No follow
http://www.exeideas.com/ 40 No follow

07. List of High DA Sites for Backlinks from Real Estate Niche

URLs Domain Authority Dofollow / Nofollow
http://www.activerain.trulia.com 89 Do follow
http://www.trulia.com 89 No follow
http://www.realtreasure.realtytimes.com 75 Do follow
http://www.realtown.com 55 Do follow
http://www.blogs.realtown.com 55 No follow
http://www.realtyjoin.com 40 Do follow
http://www.lottocheatah.com 40 Do follow

08. List of High DA Sites for Backlinks from Technology Niche

URLs Domain Authority Dofollow / Nofollow
http://www.renewableenergyworld.com 82 Do follow
http://www.renewableenergyworld.com 82 Do follow
http://www.tech.co 76 Do follow
http://www.tech.pro 49 Do follow
http://www.e-junkie.info 44 Do follow
http://www.dokisoft.com/ 42 Do follow
http://www.codedwebmaster.com 41 Do follow
http://www.techandtrends.com/ 41 Do follow

09. List of High DA Sites for Backlinks from Women & Fashion Niche


URLs Domain Authority Dofollow / Nofollow
http://www.blogher.com 84 Do follow
luckymag.com 82 Do follow
http://www.cafemom.com 75 Do follow
http://www.modernmom.com 64 Do follow
http://www.shewrites.com 56 No follow
http://www.becomegorgeous.com/ 54 Do follow
http://www.community.babycenter.com/ 50 Do follow
http://www.mombloggersclub.com 49 No follow
http://www.mommysavers.com/ 48 Do follow
http://www.bloggymoms.com/ 46 Do follow
http://www.girlsguideto.com 45 Do follow
http://www.blog.wewomen.com/ 45 Do follow
http://www.craftstylish.com/ 42 Do follow

10. Others

URLs Domain Authority Dofollow / Nofollow
http://www.houzz.com 91 Do follow
http://www.venturebeat.com/category/games/ 90 Do follow
http://www.community.martindale.com 87 No follow
martindale.com 87 Do follow
http://www.gameinformer.com 79 Do follow
http://www.frontiersin.org 77 Do follow
http://www.corephp.com 68 Do follow
http://www.hometalk.com 67 Do follow
http://www.speakingtree.in/ 60 No follow
http://www.designshuffle.com 52 Do follow
http://www.homeclick.com 49 Do follow
http://www.azadnegar.com/ 49 Do follow
http://www.bordersalertandready.com/ 47 Do follow
http://www.melodyhome.com/ 46 Do follow
http://www.legalhelp.org 45 Do follow
http://www.wood-furniture.biz 40 Do follow


So you have now a huge list of high domain authority sites to get valuable backlinks from. Few of these sites accepts comments, others allows you to upload content with backlinks. Although it may take time to cover all these sites, try first to take backlinks from the sites or blogs related to your own niche or category, sites with high domain authority and with dofollow link type.

Via 130+ High Domain Authority Sites To Get Backlinks


Traits of high quality backlinks

We already read a lot about low quality backlinks and unnatural backlinks. What about the high quality ones? These are the ones that get your site upper and upper in the SERPs, so let’s focus for a minute and see what is so different on a high quality link versus a normal link.

From a generic point of view the overall important characteristics of a high quality link are:


If an important site is linking to you, there is a good chance that your site has something important to say in your niche. Similar to real life, if an important person mentions you, the overall impression of the listeners will be influenced by his high authority in the field and that way your importance will grow.


A relevant backlink is a link that is positioned on a site/page that talks about the same subject, or is in the same niche with your site. The relevance of a link may be given based on the content of the linking site or page and the contextual relevance of the words surrounding the link.


A high quality link has even more power, if it’s hard for your competitors to get a link from the same source. Links from relevant sites that only talk about your site and not your competitors can be considered great links because they are unique to your site. A quick example of such a link, would be conference sites that link to the companies and speakers that are participating at that conference. Naturally, not all your competitors can be present at that conference so that is a great place to build some high quality and unique links to your site.


If a link is not clicked, than the initial purpose of the link is voided. It is important to have your link in a visible place on the site so that people click it. For example, footer links can not be considered important as they are only seen by search engine crawlers and are rarely clicked by people.

From a technical point of view, we can model the properties of a high quality link as follows:

  • Authority
    • From a High Authority Referring Domain.
    • Linking Domain Ranks Well in Google.
    • Linking Domain has a lot of Referring Domains.
  • Relevance
    • In the Same Niche as your site.
    • Links mostly to content in the same niche.
  • Uniqueness
    • Does not link to all of your competitors.
    • Links to Informational sources mostly.
  • Traffic
    • Has a Big Number of Visitors.
    • Has an Active Readership. (if it is a blog)
    • Has Good Social Media Exposure.
  • Other Important Properties
    • In-Content Link. (from a blog or content page)
    • Few Links on the Linking Page.
    • The Site Links only to Relevant Content.
    • Non-Commercial Anchor Text Rich.
    • Non-Sponsored.


Via The Definition of the High Quality Backlink